A Publication of WTVP

Starting a business or bringing a new product to market is no easy task, yet it’s a dream that many of us have. Whether you’re planning to start a taco truck, create an ecommerce site for hand-knitted alpaca stockings, or open a sports bar, something is holding you back. Here are 5 of the most common reasons you haven’t started your small business yet.

Myth #1: You Need a Dragon-Sized Pile of Cash

How much money would be “enough” to start creating your new business? Five, or maybe ten thousand dollars? One (raise pinky with evil smile) million dollars? Not only is your answer probably pessimistically high, but it’s missing the point.

You don’t need to have a pile of money saved up in your basement with a giant dragon lying on it to regulate his or her temperature–in fact, you probably shouldn’t–not only are dragons cantankerous when you try and remove their bedding– most mere mortals don’t have that kind of cash around the house.

Bank loans aren’t usually available this early on, but friends and family loans are. Worried about the awkwardness of asking your IRL friends and family for cash? Worried they’ll laugh at your business idea? Worried they’ll mention it at Thanksgiving? Good. That’s called motivation and accountability. Gather your thoughts, put your plan into writing, and start asking.

Myth #2: There’s Never Enough Time

This is a lie and you know it. Not only can you start your business with just 5 to 8 hours a week on the side, but that’s ideally how youshould do it. Ease yourself into your new business venture. This allows for less pressure and more flexibility in developing your ideas. It also helps you gain marketplace traction and interest before you launch. Never underestimate the power of a loyal, early following on social media even before your business is officially a reality.

Myth #3: You’re Not Business-Savvy Enough

First of all, what does that even mean? You didn’t go to business school? Neither did 9 out of 10 of the successful entrepreneurs you could probably name. Many didn’t even graduate college (insert obligatory Steve Jobs reference here).

If you need to get a certification to fulfill your dream, then do some research first. If you just “want to know more,” there are lots of modern ways to learn about specific fields of interest:

Myth #4: You’re Not a Technical Sorcerer

How many new entrepreneurs out there actually know HTML? How many small business owners know what CSS stands for? How many of them can conjure beautiful e-commerce websites that automatically update pricing and keywords across categories with integrated checkout that connects to Quickbooks and farts unicorns and rainbows? Not many.

Tech is not a barrier to getting your business started. Nail down your business idea and get your product and service out there. Build your tech as you grow. There are lots of WordPress templates you can use and useful resources for dabbling in things like social media.

Myth #5: It Has to be Perfect Before You Even Start

When it comes to starting a new business, the best model for success is to launch, test and pivot. This means being flexible and willing to capitalize on changes in the market. If you open a breakfast bar, but it’s busier at lunch, change your hours. If you open a dog walking service, but people also want grooming and training classes, modify your offerings.

Perfection is a fine goal, but no business is perfect, so don’t hold yourself to such a fine standard. Sometimes 90% is good enough. Sometimes 80% is good enough. New businesses generally don’t have large teams and years of time to “start making money”–they need to launch and test, and launch and test, time after time.

Don’t let perfection stand in your way. Mistakes are nature’s way of telling you you tried. Now get out there and be great. No one else is going to build your dream business buy you. iBi

Jennifer L. Jacobson is a strategic success advisor to startups, small businesses and nonprofits, and author of 42 Rules of Social Media for Small Business. For more information, visit