A Publication of WTVP

Need proof that we are living in a time of great change? Consider this: consumers today interact with their banks 15 to 20 times a month, up from three to four times a month in the pre-digital era, according to research by Netfinance.

Or this: when they go online, millennials switch their attention between media platforms 27 times an hour, according to the U.S. Chamber of Commerce Foundation.

The implications of findings like these are far-reaching. They remind us bankers that you, our customers, want to conduct business right now, wherever you are. They tell us we need to listen carefully and be agile in how we design products and services. They explain why your desire for convenience, speed and highly customized service are transforming the way banks operate. If you need even more proof, consider some banking innovations that didn’t exist a few short years ago…

Of course, innovations like these don’t happen in a vacuum. The reason consumers interact with their banks five times more often today than they once did is because we are carefully listening to their needs. Our goal is to develop solutions that you don’t even know are possible—and that you soon won’t want to live without! iBi

Nicholas Heskett is an assistant vice president and the central Illinois retail sales manager for Commerce Bank.