A Publication of WTVP

With responsibility for an account list of 55 automotive dealers in the Peoria, Bloomington and Galesburg markets, Joe Messmore is the digital media senior representative for, a leading online destination for car shoppers and owners. Working with clients across central Illinois to buy and sell vehicles, he is responsible for managing all aspects of dealer relations within his territory, utilizing his vast sales experience to support his dedication to dealerships, clients and consumers.

Prior to this position, Messmore was an account executive for Adams Outdoor Advertising, where he tripled his business from 2011 to 2014, and for MarketGuide of Peoria, where he doubled revenue and his client list during his tenure. As a sales executive at Bob Lindsay Honda, he averaged an impressive 99-percent customer satisfaction rating.

Outside of the workplace, Messmore sits on the Crittenton Centers Board of Directors, where he serves on the Development and Marketing Committee and Festival of Trees Committee, and is actively involved with planning special events and garnering community support. He has served on the City of Peoria Transportation Commission since 2012, and sits on the Kentucky Derby Party Planning Committee for the Alzheimer’s Association.

In addition, Messmore spent four years on the board of the Peoria Ad Club, serving as vice president in 2012 and president in 2013. He has also served on the ICC Scholarship Selection Committee and numerous committees within the American Cancer Society. He is an active member of the Young Professionals of Greater Peoria and president of the Lynnhurst Lake Owners Association, serving a membership of more than 40 homeowners.

In 2013, Messmore was recognized as the winner of the National Outdoor Advertising Sales Contest by the Traffic Audit Bureau. He was also named the 2011 Volunteer of the Year for his service on the American Cancer Society’s Night of Hope planning committee. iBi