A Publication of WTVP

The marketing experts at Experian have moms down to a tee. Through an analysis of thousands of mothers currently raising children, Experian Marketing Services unveiled five distinct segments of moms based on how they think and feel—to help marketers target attitudes and behaviors.

Modest Moms [16 percent]

Maverick Moms [18 percent]

Striving Moms [27 percent]

Conventional Moms [20 percent]

Alpha Moms [19 percent]

Source: The Mom Report,