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A Publication of WTVP

Oliver Wendell Holmes said, "One’s mind, once stretched by a new idea, never regains its original dimensions."

Connecting with both the head and the heart is important in the development of effective business communications. We need to balance our messages with both a logical and an emotional component, and when one of these elements is left out, the message often fails to make a connection with its audience.

To craft the logical side of your messages—use the left side of your brain to formulate communications that are effective, intelligent and easy to understand.

It doesn’t matter if it’s marketing materials, employee communications, or a chat at the watercooler, there are no shortcuts to making an intellectual connection. But there are a few tricks of the trade to make the process easier and more effective. Here’s a partial list.

Remember, the most effective messages connect with both the head and the heart—making people think and feel. IBI

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