A Publication of WTVP

“It’s happening with dizzying speed,” noted a recent BusinessWeek article. “Just two years ago, almost none of this existed. Apple’s App Store, the most popular destination for mobile-phone programs, was launched last summer. Now there are more than a dozen rival stores, and at least 100,000 apps have been created.”

With an eye on this growing market and a need for more business-related apps, Michelle Lefebvre of Appitudez, a spin-off of local marketing firm DLA Creative, said their team saw it as an opportunity for new business growth. And so they created Financial Calculators—Deluxe Edition, which they describe as “a comprehensive suite of 11 calculators designed to provide users with flexibility, full amortization schedules and the ability to save and email results.” While they were aware of similar apps already on the market, none were as comprehensive.

Now selling for $7.99 at the iTunes store, Financial Calculators—Deluxe Edition offers calculators for loans, mortgage qualifiers, fixed- and variable-rate mortgages, refinancing, credit card payoffs, compound interest, retirement, savings and annual percentage rates. If you don’t need all of those features, Appitudez is at work on a Mortgage Edition, which will sell for $4.99, and a Lite Edition, a free version that will feature just the standard loan app. Users will be able to download and test the Lite Edition before committing to one of the more substantial editions.

Lefebvre said that not only do they plan to create other business-oriented apps in the future, they have some fun ones in the works, like Cartoonerizer, which will sell for $0.99. Appitudez plans to get into the corporate apps world as well. According to the company’s website, “There’s power in customized corporate-branded apps that allow your customers to interact with you in an exclusive manner. This creates a quality customer experience and reinforces your brand.”

For more info on these locally created apps, visit