A Publication of WTVP

Are you aware that more than 3,000,000,000 hours are devoted to playing games per week? Three. Billion. Hours. Per week. How do you feel about that?

We all know that online gaming is huge. Most of us get sucked in and quickly addicted to single-player games like Bejeweled or Solitaire. It is easy to get lost in the pure meditative state of clicking.

Playing within a group, however, leads to some interesting perspectives and new capabilities. Massively multiplayer online role playing games (MMORPGs) take gaming to a level which can lead to achievements previously thought of as unreachable.

Super-Empowered Hopeful Individuals
Jane McGonical, an R&D director at the Institute for the Future, purports that while gaming, normal people are transformed into super-empowered hopeful individuals. Gamers are “motivated to do something that matters, inspired to collaborate and to cooperate. When we are in game worlds, many of us become the best versions of our selves; the most likely to help at a moment’s notice, the most likely to stick with a problem as long as it takes, to get up after failure and try again. In real life, when we face failure and confront obstacles, we feel overwhelmed, anxious, depressed, frustrated or cynical. We never have those feelings when faced with obstacles in the gaming world.”

Epic Win: An outcome that is so extraordinarily positive you had no idea until you achieved it.

McGonical outlines four traits she has observed within gamers that empower them to perform without restrictions.

Now Hiring: Level 27 Paladin
John Seely Brown, when speaking recently at the Deloitte Center for Edge Innovation, suggested our next organizational focus be pointed towards accelerating the capabilities of our human talent. He surprisingly suggests looking to World of Warcraft, the MMORPG, and outlines how WoW players thrive on the challenge through their “deep questing disposition,” always reaching for more and better.

World of Warcraft, often referred to as WoW, is an action-oriented, strategy-based game in which hundreds of thousands of people gather in server-like communities and help each other to “conquer the world” by raiding and seeking treasure. Players implement creative, competitive strategies to cooperate as a team in order to complete quests, gain experience and explore a fantastic, image-driven world.

When All Else Fails…
Online gaming can stretch your mind, intelligences and abilities. When those challenges still bring them to “fail moments,” gamers take things one step further. They research. Finding, exploiting and, most importantly, sharing cheat codes is an active part of any online gaming construct. So, when all else fails…research, research, research, share, share, share.

What Can Your Business Do?
If you want to transform your employees into super-empowered hopeful individuals who attack challenges with abandon, share information and strongly team for success, here are some simple steps that can gain you some ground:

Amy Lambert is one of the organizers of TEDxPeoria. Information about their monthly discussion groups can be found at Jane McGonical’s “Gaming can make a better world” TED talk can be found at John Seely Brown’s discussion, “Collaborative Innovation and a Pull Economy,” can be found at the Stanford Technology Ventures Program on iTunes. iBi