As the economy slooooowly recovers, Bradley University is adapting to evolving workforce trends by offering new majors, minors, concentrations, internships and certificate programs that correspond to the rise of new career paths and technologies, from social media to hospitality leadership.
The Department of Communication in the Slane College of Communications and Fine Arts began offering sports communication courses in the fall of 2009. The concentration focuses on professional communication in sports organizations and media, and there is no other undergraduate program like it in the nation.
“This program is not just for students who want to be on ESPN,” says Ricky Thein, a 14-year veteran of sports journalism who teaches journalism classes, including sports writing and announcing. In addition to the journalistic basics—writing, broadcast and play-by-play—sports promotion, public relations and marketing have opened up additional behind-the-scenes options in the sports arena for workers who don’t want to be on camera or report for the media.
“We look at different ways to use sports to communicate globally,” adds Thein. The program is focused not only on sports organizations and media in the U.S., but globally as well, addressing everything from the Olympics to the worldwide popularity of soccer.
Last spring, Bradley’s Department of Nursing debuted its Master of Science in Nursing Education, as well as a Certificate in Nursing Education, to help address the national shortage of nursing educators. The MS in Nursing Education allows undergrads to earn both their BSN and MSN at the same time, and in just five years. The certificate program allows those already holding an MS in nursing to take classes to become nursing educators.
» Green Building at ICC
As the demand for sustainable building technologies climbs, Illinois Central College is at the forefront of providing training options for central Illinois students and professionals.
Introduction to the Art and Science of Green Building. This Architecture 115 course is now offered to students interested in green building technology, architecture, planning and engineering. It covers the fundamentals, from building science to global impact, as well as energy efficiency, renewable energy, project team integration and sustainable site development. Completion of this course will qualify students to take the LEED Green Associates exam. The course is three semester-hours and has no prerequisite.
Green Building Core Concepts: LEED Green Associate Exam Preparation. This 12-week training course offers an overview of the concepts of green building and design of both structures and communities. It is based around the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) program, and at its end, participants will take the LEED Green Associate exam. This course is for architects, engineers, planners, contractors, material suppliers, and other building and construction industry professionals. Registration is $1,400 and limited to 25 people per class.
For more on ICC’s Green Building Education programs, visit icc.edu/green.
The Department of Family and Consumer Sciences in the College of Education and Health Sciences will offer a new hospitality leadership program beginning in the fall of 2011. Students will study food service management, lodging, event planning and tourism.
Dr. Nina Collins, department chairwoman, noted that the addition of this program at Bradley is a societal need. “Hospitality is an industry that continues to grow,” she explains. The program will require students to work in an on-campus food service operation called Lydia’s Lounge, a late-night food operation in Williams Hall that students can utilize Friday, Saturday and Sunday until midnight. “The students manage everything from inventory to service,” says Collins. “They learn great hands-on skills.”
Collaboration with other departments, such as the Foster College of Business Administration, will round out the hospitality leadership program. Like the nursing education program, it will allow students to earn their bachelor’s and master’s degrees simultaneously. The program requires students to have a minor in management, marketing or professional sales, complete a 640-hour internship, and complete the Bradley Global Scholars Program or a Study Abroad session.
Social Media Marketing
“Social media has become what online marketing was 10 to 15 years ago, [when] you had to have a website to be relevant,” says BU social media marketing instructor Heidi Rottier. With the explosion of Facebook, LinkedIn and other social media, Bradley has introduced a minor and concentration in social media marketing, adding a class in social media to the required marketing program. “We felt like we could offer our students a curriculum that is completely current and highly demanded in the workforce,” adds Rottier.
Few college undergraduate programs offer classes in social media, as there is a lack of traditional textbooks on the subject, but BU plans on using case studies and hands-on experience with local businesses and nonprofits to drive the class content and student experience with semester-long projects to develop social media marketing strategies.
In the fall of 2010, the dietetics internship got off the ground. Bradley’s yearlong graduate certificate program requires post baccalaureate dietetic students to participate in 1,240 practice hours in a variety of settings: food service, community service, wellness and clinical nutrition. Students must complete a research project, a requirement not emphasized by all dietetics programs. The internship allows students to get hands-on practical experience before taking the licensing exam to become registered dieticians.
A minor in internal auditing is now available to students in the Foster College of Business Administration. Bradley is the first university in Illinois to offer the internal auditing minor for students who are not accounting majors. iBi