A Publication of WTVP

Why do many boards with the potential to produce outstanding results not perform up to par?

The performance of the board of directors is integral to the continued pursuit of an organization’s mission. Effectively defining success, executive oversight and risk management are often key characteristics of influential not-for-profits. The board charts the course for the organization, so setting a correct tone at the top and periodic evaluation of its performance are critical for success. Unfortunately, many boards with the potential to produce outstanding results do not perform up to par.

Roles of the Board
The roles within a not-for-profit organization are obviously very different than for a for-profit entity. The board’s role is largely focused on fundraising, as without proper funding, the organization ceases to exist. Another board role is strategic planning, a significant difference from for-profit entities, where executives manage such tasks. The most important strategic decision for a board is selecting and overseeing the management team, specifically the executive director or CEO.

The board is also responsible for oversight, ensuring that the right executive staff is in place and that the organizational strategy is being implemented. As part of this process, the board must monitor the budget, the positive and negative risk elements within the organization, and any major decisions.

A good working relationship between the board and its CEO is critical. Because a point of tension between the two can cause a rift within the organization, it is important for the board and CEO or executive director to work together well and align their powers. This relationship can be the determining factor of whether an organization’s performance is simply good, or whether it is great.

There is a delicate balance between an executive approach to leadership within a not-for-profit, and a legislative approach. The executive approach is more decisive, ambitious and strong-willed, while the legislative approach builds consensus, and is more diplomatic and humble. All of these traits are positive attributes if applied correctly, but the highest-performing organizations are those that achieve a balance between the two.

Organizations must implement a governance model that deviates from the traditional organizational structure, which results in board members and executives in a perpetual struggle with each other. This is not sustainable for a successful organization, and a new model must be implemented that:

Emphasizing this model will help to align the mission and execution of the organization, as the failure to do so is the greatest risk facing a not-for-profit.

The Board Evaluation
Perspectives must change in relation to how to become a successful mission-driven organization. Not-for-profits must learn to more effectively use their time and talent to accomplish their goals. Undergoing a board evaluation is an effective way to identify what processes are working and where resources may be allocated more efficiently.

The goal of the board evaluation is to promote a culture of accountability and improvement, going deep into the board’s operations, from the charitable mission to the operations of individual segments. However, many organizations avoid a board self-evaluation process in the same way many individuals avoid the doctor. It is feared because of the news that could be delivered, but it is an integral tool to either confirm that a strategy is working, or highlight and diagnose potentially serious threats.

In the past, board evaluations encountered a host of problems. They were conducted poorly and managed manually, and they were often time-consuming, biased, divisive and inconvenient. Today, these concerns have largely been alleviated as more sophisticated and automated processes have led to streamlined evaluations with more dependable results.

The role of risk within an organization is an important facet of a not-for-profit board evaluation. The risk areas that the board should be aware of and managing include:

These are all areas of risk that the board should look at and think about when they are evaluating their organization from a holistic standpoint. As risk is redefined, it is also important to remember that risk often presents opportunities. The amount of risk that not-for-profits are willing to assume can differ substantially. Some organizations are very conservative, but when enterprise-wide risk is evaluated, it may be discovered that taking on additional risks can be beneficial.

Involving a third party in the evaluation process is unobtrusive, and results in more unbiased, anonymous and actionable results. A unique link is sent to each board member that collects survey information, and a report is developed with best practices in mind and a focus on the success of the organization’s core mission. Where the process has been a significant expense in the past, the use of technology has resulted in a much more cost-effective process. iBi