A Publication of WTVP

Flaunt your style… and your heart health! Go Red in February!

During the month of February, it seems as if the color red is everywhere. Love and romance are on our minds as we think about those who matter most in our hearts. But the American Heart Association wants you to think much more literally about your heart this February. It’s American Heart Month, and the Go Red For Women movement wants every woman to remember that heart disease is her number-one health threat.

So what does this mean to businesses? A lot. It means that almost every woman (and man, for that matter) in your company is affected by heart disease in some way. It’s the number one killer of Americans, and nearly all of us have at least one risk factor, such as obesity, smoking, diabetes, high blood pressure or cholesterol, or a family history of heart disease. Workers who suffer from heart attacks affect a company’s bottom line in more ways than one—higher insurance premiums, days away from work and costly disability coverage. It’s in employers’ best interests to keep their employees healthy, and why not start during American Heart Month?

This February, the American Heart Association’s Go Red For Women movement asks businesses and individuals everywhere to spread heart health awareness by wearing red. February 1, 2013 marks the 10th annual Wear Red Day, kicking off a year of celebration that culminates with the birthday of Go Red For Women in 2014. Encourage your co-workers to “Go Red” throughout the month of February, and deck out your building in red to help spread the word!

Here are some ways your business can “Go Red” for American Heart Month:

First, check out for a list of resources available to you. These might include educational materials, red dress pins, recipes, etc. Many of the resources are free!

Next, schedule a few fun, healthy activities for your co-workers, such as:

It’s easy and fun to Go Red For Women! For more ideas and resources, log on to iBi