A Publication of WTVP

While broad generational labels are not always accurate or desirable, they won’t be coming to an end anytime soon. Gen Z will soon be the fastest growing generation of employees, customers and trendsetters. A new study from The Center for Generational Kinetics suggests this emerging generation, born between 1996 and 2015 (though the ending birth year is still TBD), “thinks and acts more like Boomers than Millennials”—especially when it comes to money. Here are some highlights from The State Of Gen Z 2017: