A Publication of WTVP

Women are a powerful economic force, controlling nearly 40 percent—or $11.2 trillion—of all investable assets in the U.S. as primary decision makers, according to a report from the Center for Talent Innovation. They also represent almost half of the entire U.S. professional workforce. However, women face unique financial challenges, and the many roles they play—mother, daughter, sister, wife, business owner, employee—influence the many financial obligations they have for themselves and their families.

With so many responsibilities to juggle, how do you set your course for a secure financial future? By exploring the things that really matter to you, you can identify your priorities, develop a strategy for achieving your goals, and keep your balance as life unfolds.

What Wealth Means to You
When you think about your wealth, it’s more than just your money. True wealth is also about your life and the things you value most, as well as the relationships, interests and goals that bring you joy. Incorporating these vital elements into your overall wealth plan helps ensure you achieve the future you envision.

Developing a Strategy
As you begin to put a wealth management strategy in place, consider what you will need to plan for and how much you will need to achieve your goals:

Keeping Your Balance
Life is always changing, whether by choice or circumstance. The financial strategies and decisions you make need to be flexible enough to accommodate the unexpected. If this sounds overwhelming, you don’t have to do it on your own. An experienced financial advisor can be a reliable source of objective information and ideas as you begin to assess how to best manage your wealth. iBi

Cathy S. Butler, CFP, CRPC, is a vice president, financial advisor and portfolio management director at Morgan Stanley Wealth Management. She can be reached by email at [email protected] or by telephone at (309) 671-2873.