A Publication of WTVP

To understand Generation Z, businesses must first understand their lives, digital habits, struggles, role models, cultural touchstones, how they manage the “Fear of Missing Out” (FOMO) and figuring out where they fit into a rapidly changing world. However, most of what sets this generation apart is an unrelenting relationship with information, media consumption and mobile technology.

Gregg L. Witt, youth brand strategist and chief strategy officer of Engage Youth Co., has conducted hundreds of interviews with Gen Z kids, tweens, teens and young adults and has distilled his findings into a list of youth culture attributes. These generational markers are the identifying traits of what will be the most significant global demographic shift in history:

Witt further discusses Gen Z generational markers as a co-author of the insightful new book, The Gen Z Frequency: How Brands Tune In and Build Credibility. Connect with Witt on Twitter, Facebook and Instagram @thinkwithwitt or visit for more information. iBi