A Publication of WTVP

In my last column, I addressed the choice many growing companies must make about how to handle their marketing. Should they establish an in-house marketing department, or should they engage a marketing firm? I concluded the discussion with this question: If it becomes evident that marketing support is needed, how would a corporate decision-maker choose the right agency? Here are a few factors to consider:

Now that you have the criteria, where do you go from here? The following are some tips to help you in the search for that perfect marketing partner.

No matter what kind of marketing firm you end up hiring, make sure that their values and objectives mirror your own. You’ll have fewer surprises down the road, and will be able to form a relationship that, over time, can take your organization to new heights. TPW