A Publication of WTVP

Best of Peoria

Since 1937, Citizens Equity First Credit Union (CEFCU) has worked hard to improve the financial well-being of its members—efforts that were again rewarded with three wins in the Best of Peoria competition. Last year, CEFCU returned $35 million to the borrowers and savers who own it—an extraordinary dividend that has helped to garner their continued support and loyalty.

In addition to providing exemplary customer service and a great place to work, CEFCU is widely known as a generous community partner—a leader among area businesses in giving to capital campaigns and sponsorships. From member scholarships at local colleges to support for a range of local nonprofit organizations, CEFCU lives up to the pledge it makes on its website: “We believe helping people is more than a nice idea. It’s the reason we’re in business.”