A Publication of WTVP

Most organizations conduct some form of long-range or strategic planning. The format of vision, mission, analysis, and objectives setting are fairly common. One very important analysis often overlooked is a serious evaluation of the organization’s stakeholders. If it is done, some important groups are usually missed.

A comprehensive stakeholders chart includes the following: public, shareholders, board of directors, chairperson, president, executive management staff, exempt staff, and non-exempt employees.

A professional survey and assessment of what each of these stakeholder groups believes, or how they perceive your organization, should be an essential step in the planning process. In today’s instant communications society, you need to know as much as possible about your organization’s stakeholders. Although employee opinion surveys help assess the internal organization, it is the external stakeholders, with differing interests and expectations, you need to evaluate. The effort is a good investment in your future.

Another good investment is an on-going training needs assessment. A training needs assessment enables you to:

Plan a training implementation schedule. Once management decides which employees need training, along with the areas in which they need training, it is necessary to select the best and most effective type of training method. The decision to select one type of training over another will be determined by the following factors:

Taking these factors into consideration, there are a wide variety of choices available for training. As mentioned earlier, this is a continuous process. You are developing the people who will take your organization into a more certain future. IBI