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A Publication of WTVP

Victor Borge said, "Laughter is the shortest distance between two people."

There was once a young man who, in his youth, professed his desire to become a great writer. When asked to define "great," he said, "I want to write stuff the whole world will read; stuff that people will react to on a truly emotional level; stuff that will make them scream, cry, howl in pain and anger!" Well, his dream finally came true. He now works for a software company writing error messages.

It’s a joke. Get it? If you’ve spent more than three seconds on a computer, of course you get it. You probably can relate to it. And chances are, you’ll probably remember it. That’s the power of using humor in business communications. It stands out and gets remembered.

Injecting a little humor into communications can make any message more noticeable, interesting and memorable.

There are several simple dos and don’ts when it comes to connecting with people through humor.

Unfortunately, being naturally funny is like having naturally blond hair. You’ve either got it or you don’t. But everybody has a sense of humor. Well, almost everybody.

The key to creating an effective, humorous message is doing the research to find out what people’s immediate and long-term needs are—and how humor can best be used to help reach them. Combining humor with a solid, thoughtful message leads to your ultimate goal: capturing the heads and hearts of people. Even when you lighten up, communication is serious business. IBI

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